E-cigs and endurance … why not?
When was the last time you saw a cigarette company sponsor an endurance race? Well, when your product has no lingering odor or offensive smoke, that changes everything.
On Saturday, the FIN squad was out in full force at the Twilight Duathlon 2012 in Mobile, Ala., for a flat-and-fast 2-mile run/10-mile bike/2-mile run.
Dozens of curious folks dropped by the FIN tables to learn about ecigs, pick up some swag and indulge in a little pure non-smoking pleasure.
Here at FIN, we like to say that we’re “rewriting the rules.” The warm welcome we received at this event is a true testament to those words. If felt great to be a part of the action.
Congratulations to all the athletes, and thanks to our new friends and fans. See you again soon!